Ep. 43: Dr. Amy Jackson

Dr. Amy Jackson - From Orthodontist to Entrepreneur, Solving the Retention Dilemma & the Adult Orthodontic Market

Orthodontist Dr. Amy Jackson is an innovator from San Antonio, TX who scaled a multi-location practice, navigated an OSO transition, and went on to launch Retainers For Life — a platform that’s transforming the way orthodontists handle retention while creating long-term connections with their patients.

On this episode, you will learn about:

  • Amy’s journey from growing up in Texas to building five ortho locations prior to affiliating with Smile Doctors

  • How one awkward moment at a birthday party inspired a national retainer program

  • The benefits of outsourcing retention, including freeing up chair time and increasing practice revenue

  • Data-backed insights from Gaidge on how much practices can save—and earn—through the program

  • Amy’s strategy for increasing adult starts using internal marketing and patient education

Recorded January 24, 2025 at the AAO | AAPD Winter Conference in Marco Island, FL.

 
 

Generous support for this podcast comes from:

Dr. Chris Cetta

Dr. Christopher Cetta is a board-certified orthodontist practicing with Blue Wave Orthodontics in Bradenton, FL. Dr. Cetta is the co-inventor of Precision Aligner Buttons™ by DynaFlex. He has authored several journal articles and speaks on orthodontic product development and innovation. Dr. Cetta is the host of The Illuminate Orthodontic Podcast. Dr. Cetta also plays bass for two rock bands, including the all-orthodontist group Relapse.

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Ep. 42: Dr. Paul Trotter